March 1


Our New Logo Designs

By Conor Graham

March 1, 2022

At a properly convened General Meeting on Monday 7 February 2022, the adoption of the revised Constitution was approved by unanimous vote of all of the 50+ members present, both in the room and via Zoom.

Therefore the change of name to Cheltenham Running and Walking Club is now official.

We now have a range of new logos catering for the various online and real world placements.

From Friday the 4th of March the club’s new logos will be rolled out across all platforms. 

How the logos will be used

The Running and Walking Club Logos will be used in our members areas where walkers, runners and those who do both will benefit from a logo which represents the club as a whole. 

The logo will also be used on certain marketing materials where there is only room for one logo. 

The new Cheltenham Running Club logo will be the default in any setting where the running side of the club is to be represented such as on running vests and t-shirts. 

The Cheltenham Walking Club logo will be displayed on a new range of walking garments where they'll be viewed by other walkers. 

Social media and websites

CRC and CRWC now have their own websites and social media profiles so the respective logos will be used as a means of appealing purely to their potential audience.  

How the logos were created

The new logo concepts were put to a members poll in our closed Facebook group. 

There was a lot of discussion around the challenge of conveying an organisation which is so inclusive. 

Concepts of Cheltenham landmarks were ruled out as they didn’t capture the actual activities we pursue. 

Images of people walking and running would have meant a very detailed logo representing both sexes all walking or running. 

What terrain would they be on, countryside or tarmac? 

There were a few concept suggestions around the one piece of kit everyone needs and that’s the shoes. 

Designing the logos

A graphics designer was set the task of creating the three logo variations and while the text was spot on, the icons felt lifeless. 

The shoes appeared to float in thin air and while we wanted simple, the flat designs meant the shoes could not touch like they would if they were to be left in a pile or set on display. 

Introducing movement

Our Runner Representative suggested we get the shoes into motion.

We went to a second designer and requested the following changes:

Put the shoes into motion by turning them around and introducing the lines which convey that the shoes are off for a run or walk.  

Make the shoes look more like they do in real life, but keep them simple. 

Adding tread to the walking boots and a more athletic look to the running shoes. 

These brought the icons to life.

Cheltenham Running and Walking Club would like to thank all members and designers who contributed to the process of redesigning the club's logos.

Conor Graham

About the author

Conor is the Head Coach and Founder of Cheltenham Running and Walking Club.

His experience as a Strength & Conditioning Coach, Triathlete and Personal Trainer ensure members are educated on best practice in regards to training progression while also nurtured through the early stages of fitness development.

Leave a Reply
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Talk to our Head Coach about whether Cheltenham Running and Walking Club is  right for you.